Find great tips and a variety of thoughts for being a more effective sales rep in the natural products industry.

You DO NOT Need to Manage Your iPhone’s Multitasking

This is a concern that comes up frequently when I’m working with clients or just talking to other iPhone users and I was reminded of it today while reading an article over at Daring Fireball.

If you’re not already aware of it, those running iOS 4.0 or higher have the ability to quickly move between previously used apps. Double-tapping the home button will bring up a list of your previously used applications, allowing you to quickly switch between recently-used apps without having to hunt them down on your home screen every time you want to launch them. There is a misconception however that these apps are “running” in the background.

There is one iOS “tip” that I keep hearing and it is wrong. Worse, I keep hearing it from supposedly authoritative sources. I have even heard it from the lips of Apple “Geniuses” in stores.

Here is the advice – and remember it is wrong:

All those apps in the multitasking bar on your iOS device are currently active and slowing it down, filling the device’s memory or using up your battery. To maximise performance and battery life, you should kill them all manually.

Wrong. Wrong. Wrong. Wrong. Wrong. Wrong. Wrong. There are caveats to this but anyone dispensing the advice above is clearly uninformed enough that they will certainly not be aware of these subtleties.

iOS multitasking

A lot of people hold the belief that those icons you see in the dock are “running” in the background and slowing down their phone. While this might be true for other smartphones, this is not the case with iPhones or iPads. When you exit an app, your the iphone essentially creates a “snapshot” of the current state of that app and the phone returns the app to that state when the app is re-launched. The app is NOT constantly running in the background, they essentially go into a hibernation state.

So stop worrying about “apps running in the background”. Occasionally I’ll run into someone who has an iphone glitch and closing out all the apps in the multitasking tray fixes the issue, but this is a rarity and usually only happens when people have had multiple apps open in the tray for over a year. iPhones/iPads are designed to be simple, don’t worry about them too much.


Black Friday Deals on Essential Apps

It’s that time of year again where discounts abound and consumers go into a buying frenzy. Below are a few deals I caught for applications and software that I use on a daily basis to be productive in the field.

 

30% off PDF Expert by Readdle [iTunes link] $6.99 – My #1 iPad app for organizing, editing, and annotating PDFs and other documents. It integrates with Dropbox and is extremely useful if you need to make edits to a PDF.

30% off PDF Converter by Readdle [iTunes link] $4.99 – Another iPad app I use if I have a need to convert excel documents or word documents to PDF to make sharing and e-mailing those documents easier. In the past I’ve had to wait until I’m at my computer to convert files into PDFs but now I can do it from the road.

30% off Scanner Pro by Readdle [iTunes link] $4.99 – Have you ever found yourself in a store and wished you could scan a document to PDF right there in the store? Now you can using your iphone’s camera. Take a photo with the software and it will automatically align, optimize, and convert the image to a PDF. Truly a great app. Great for when you need to e-mail a copy of a physical document but you have no way to scan it and don’t want to look lame by sending a photo of it.

50% off 1Password by AgileBits [App Store link] [Windows Users link] $24.99 – This is probably one of my favorite apps of all-time. It’s the first thing I install on every new computer. Using the same dopey six-letter password (“123456” anyone?) for all your online accounts is an increasingly foolhardy habit in today’s hacker-infiltrated world. A better option is to buy you and your loved ones peace of mind with a password system. I’ve spoken to so many people who have to spend 10 minutes trying to figure out their username and password every time they are presented with a log-in screen. Make it easy with 1Password.

50% off 1Password Pro for iPhone/iPad by AgileBits [iTunes link] $6.99 – The iphone/ipad version of 1Password. Syncs with the desktop version so you always have your passwords and other info at-hand if you need it.

30% off Bento by Apple [App Store link] $33.99 – A great personal database program that I have used to track customer/store data. Plenty of great templates for sales reps are built-in or can be downloaded off their site.

 

Get on these as soon as you can. The Readdle apps are on sale through Saturday I believe and 1Password is on sale through Wednesday, Nov 30th.

Happy Thanksgiving!


Turn Your Pen Into an iPad Stylus

Pen Stylus

The MORE/REAL stylus is a cool creation from product designer Don Lehman that is designed to turn your average ballpoint pen or sharpie into a stylus that can be used on touchscreen devices. I know some of you use your iPads with apps like PenUltimate to input notes and orders and using a stylus should greatly improve your note-taking speed and readability over writing with a finger on the device.

Go check out the Kickstarter Campaign and help support this project. Backers get a chance to pre-order the product that will ship when it becomes available.